08/09/06 - 08/10/06
Opening: Friday, September 8 at 7pm
Forum on visual arts in Québec: Saturday, September 16 at 3pm
Press conference: Thursday, October 5 at 5pm at Bain St.Michel in collaboration with Viva! Art Action Montréal
The Enterprise is an exploded artist run project. We fly black flags and throw black confetti. We are here to remind you - Art Tells Gorgeous Lies That Come True.
articule's new storefront space opens with The Enterprise, a new cultural entity to be formed by the artist's collective Pavilion and articule. Under the guise of a marketing firm and through a variety of advertising vehicles The Enterprise will work towards materializing and conceptualizing the currents and sentiments that run through Montreal's cultural and artistic communities. To be launched in September 2006, and continuing on as part of VIVA! art action in Montreal, The Enterprise is an 'open-source' project that explores new territories in the imaginations of a city and in the context of Montreal's current cultural politics. articule's space will be converted into a full production site hosting open workmagasins, meetings as well as acting as the point of composition and dispatch for the company's advertisements and communiqués. The Enterprise is a long-term project that will expand and diversify over time, fuelled by a rotating cast of collaborators.