Diana Shearwood (Montréal)

Behind the Mall [Fête mobile]

May 9 - June 17, 2007

Opening: Friday May 18 at 7pm

Artist's talk : Saturday June 2nd at 3pm

Diana Shearwood's series entitled Behind the Mall [Fête mobile] is an exploration of the visual propaganda of mobile food advertising. Its central theme is the industrialization of our food and the dulling of our perception to a point where we are removed from any direct knowledge of our food production.

"Inspired by photographers who celebrate the spectacle of the everyday and, in particular, by the humorous yet damning investigations of global culture by Martin Parr, I was drawn to documenting the ever-growing realm of vehicle wrapping. By focusing on these ubiquitous moving billboards I hope to bring attention to the paradoxical reality that the twenty fresh foods that fill your magasinping basket have travelled over 100,000 miles before they reach your table despite the fact that many of these items could be sourced locally. Instead of the pleasures of eating, the sometimes amusing and often disgusting images of food become sad reminders of a highly commercialized world that has run amok, symbols of a world where even our sustenance is not spared from a culture of insatiable conspicuous consumption." DS